Smoothe Smoothie Shop
A Wellness Café, Elevated Online
Smoothe Smoothie Shop
A women-owned smoothie and wellness café focused on fresh ingredients, balanced nutrition, and feel-good fueling.
The Challenge
Smoothe Smoothie Shop had:
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A strong in-store product but limited brand recognition online
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An inconsistent visual identity that didn’t match the quality of their offerings
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No website to clearly showcase the menu, brand story, or wellness mission
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Reliance on foot traffic and social media alone
The business needed a brand and digital presence that felt as clean and intentional as the ingredients they use.
The Strategy
We led this project with a brand-first, experience-driven approach.
Brand Identity & Positioning
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Clarified Smoothe’s brand values around:
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Simplicity
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Wellness
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Quality ingredients
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Developed a modern, minimal brand aesthetic that felt fresh, approachable, and premium
Visual Brand Direction
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Created a clean color palette inspired by natural tones and fresh produce
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Selected typography that felt friendly yet elevated
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Established a cohesive look that translated across signage, web, and social platforms
Website Strategy & Design
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Designed a bright, mobile-friendly website that:
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Highlights the menu clearly
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Communicates the brand’s wellness focus
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Invites visitors to experience the shop in person
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Structured the homepage to guide users through:
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What Smoothe offers
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Why it’s different
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Where and how to visit
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Conversion & Engagement
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Implemented clear calls-to-action for:
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Visiting the location
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Exploring the menu
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Simplified navigation to make information easy to find and digest
The Outcome
✔ A cohesive brand that feels fresh, modern, and trustworthy
✔ A professional website that reflects the quality of the products
✔ Increased confidence in sharing the brand online and in-store
✔ A scalable foundation for future promotions, locations, and digital growth
Smoothe Smoothie Shop now has a digital presence that feels inviting, balanced, and built to grow.